The Ford Bronco Concept SUV – Pictures
The Bronco is back. Unveiled this year at the North American International Auto Show, a concept version of Ford’s pioneering 1960s sport utility vehicle retains the original Bronco’s authentic, no-nonsense design and adds a turbocharged diesel engine for added kick.While other sport utilities become more civilized, the Bronco concept bucks this trend in a simple two-seat design that features the same rugged good looks as its predecessor. It is instantly recognizable in shape. Reminiscent of the original Bronco are its boxy, upright roofline, short wheelbase, signature round headlamps and the Bronco name integrated into a modern three bar grille.
“True to its heritage, the Bronco concept is a tough, genuine SUV that’s all about function,” says J Mays, Ford Motor Company group vice president of design. “It’s like a claw hammer in a box full of department store, battery-operated, plastic, power tools.”
Subtle exterior details include exposed door hinges, cowl vents, flared wheel wells and unique loop-shaped door handles, which are integrated into the door panels and open with a gentle tug. Those classic round headlamps up front are updated in the Bronco concept for use of both light-emitting diodes and halogen light sources to cast a wider ray of light for better peripheral vision in off-road situations.
For a more open-air ride, the Bronco concept’s roof is made up of two separate sections, the rear portion of which can be removed. Roll bar accents can then be attached for a look that recalls a Baja racer or the customized “Baja Broncos” Ford offered in the 1970s.
A monotone color scheme features warm metallic gray finish coupled with brushed aluminum accents and flows seamlessly from the Bronco concept’s exterior body panels to its exposed interior surfaces. Both seats are trimmed in orange brown suede, like a workman’s glove, and are accented with similarly colored inserts and a four-line stitching pattern, like the kind found on a rugged old tool belt.
“The Bronco concept is like your favorite pair of worn in, faded jeans ? classic, familiar, comfortable and always in style,” says Mays.
While the Bronco concept conjures memories of blue oval past, inside it is a showcase of advanced modern technology. Its power comes from a 2.0-liter, 16-valve intercooled turbo-diesel engine tucked under the hood. First introduced on the Ford Mondeo in Europe, this engine features common-rail fuel injection technology for greater injection precision, performance and torque, without sacrificing fuel economy. The Duratorq TDCi, as its known, delivers 128 horsepower and a peak torque of 244 foot-pounds. Using Ford’s overboost function generates an even higher torque of 258 foot-pounds for a limited time under full throttle.
Adding to the Bronco concept’s power is a nitrous oxide “boost,” similar to the power enhancement function of traditional hot rods. At the press of a button, a blast of nitrous oxide is injected into the engine. During combustion, the gas is broken down into nitrogen and oxygen, allowing more fuel to burn.
What does all that mean? An extra temporary boost of up to 50 horsepower and a three-second improvement in quarter-mile times, with about 10-15 mph more top speed.
A revolutionary new six-speed PowerShift transmission is paired with the Duratorq diesel and achieves 5 percent better fuel economy than a conventional six-speed automatic transmission. While a traditional manual or automatic transmission changes gears by opening and closing a single clutch, the PowerShift operates by shifting power from one clutch to another for better efficiency and more seamless shifting. It can be placed into manual mode at anytime and operated by a pair of shift paddles on the steering wheel.
Rounding out the Bronco concept’s technology showcase is an IntelligentTM four-wheel-drive system ? a fully computer-controlled clutch that engages the rear wheels as driving conditions dictate. Under normal conditions, the Bronco gallops on its front wheels. Using sensors at each wheel and at the accelerator, the Intelligent system’s computer calculates dozens of times per second to determine precisely how much torque should be sent to the rear wheels to minimize and help prevent wheel slippage.
The new Intelligent system replaces Ford’s current Control Trac IITM system for more positive traction and vehicle handling, improved fuel economy and smoother operation. It will first be seen in production on the 2005 Ford Escape.
The original Bronco was an immediate success when it launched in August 1965, leading the emerging recreational four-wheel-drive market with sales of 18,200 units in its first full year of production. Although only a concept, this year’s Bronco concept demonstrates how Ford may further complement its extensive SUV lineup.
Get more news from the 2004 North American International Auto Show on ford.com.
[Source : Ford Newsroom]
it looks like a land rover
I thinks its awesome. I’m gonna buy when it comes out. If it comes out.
Surprising? Ford ownes Land Rover… Or did at the time of producing this concept. Land Rover, as well as Jaguar, were sold by Ford to an Indian company named Tata.
Not as rugged as the old ones. More of a city car than a four wheeler. Why are all new cars becoming so damn boxy, it looks like a overgrown tissue box! Im sticking with the original broncos for style and power.
this concept is amazing. the new turbo diesel engine is sweet. someone mentioned it doesn’t look like the off-road type? how? it has a hp boost to clear incline and obstacles. The intelligent design four wheel drive is kind of lame because its automatic, but its way better than the positrac 2 design they have right now. The high clearance of the front and rear bumpers also a plus for any off-road enthusiast. yeah the body design does look a little similar to the new land rover defender concept but the defender is set to price around 50 g’s where as the new bronco is around 18 if it ever hits production. the sad thing is ford wont do it, i would buy this car, its so reminiscent of the old broncos and the 80-90 bronco ii. its def better than the mid 90′s bronco and that ugly ass grill design and just general ugly style. this car is awesome but ford will continue to make huge ass gas guzzling trucks and suvs that will appeal to the size obsessed american public. its ok ill just get a toyota fj. and it probably will last longer than any ford anyways.
Looks sweet, like the simple cheap design, but get the damn thing off the ground! Power don’t do anything if your sitting on the body! Lets see some Axles!
OH my god are you kidding me??? I am so stoked that the BRONCO is back!!!! I ve owned 3, a 79′-92′-95′ This is my dream come true!!!!I WANT ONE!!!!
I’ve been waiting for this since 2004. Perfect light duty 4×4. What’s the hold up? Suzuki or Toyota will beat Frod to the punch (as usual)
speachless
the grill needs to say ford, not bronco. it needs to be lifted more with a bigger wheel and tire combo. they need to bring back the free wheeling graphic options to go with this vehicle. get rid of all the plastic shit under the bottom. give me some bumper seperation from the rest of the body for when i take it off the road.
For christ sake pull the trigger on this thing, And soon before I have to buy a fj cruiser. I like everything about this Bronco looks tough,different,And why would someone have a problem with it looking like a Landrover defender 90 its a homerun.
OK BIll! ! ! pull the trigger please, put this Truck into production ASAP, great looks,great design, drop the dam Ranger if you have to, this truck needs to be in production
Very sad to see this truck being archived instead of being mass produced.
Time to stop talking about this Bronco and start putting them on the market.Ford realy need to put some fun back in there SUV line.
That is a flawless machine. ford needs to come out with it already cuz ill be one of the first in line for this sweet ride.
I would love to see this Bronco produced,but the fact is Ford isnt going to because there more into get a new unibody Ford Explorer out… I saw this concept at the 2004 New York Auto Show and feel in love with it, if Ford had any brains it should been on the road as of 2009 like they first intended. It would do more for Ford’s image, just as the Ford GT did when it came out in 2005-06. Shit they could throw in their new Ecoboost engine;and the diesel engine idea is great 2 since more and more people are liking clean Diesel now. HEY FORD OPEN UP THE BOOK ON THIS BRONCO IF YOU WANT TO MAKE BIG.. I.E.the F-150 raptor is great maybe u can use that as a start for the Bronco,same small truck frame. not everyone can buy an expencive baja inspired truck.
Overall this seems like a nice modern version of a classic 4×4, however this truck deserves more horsepower at least 225 h.p. Keeping the nitros of course!! Hummers and landcruisers will be peeling mud and rubber off their windshields.
OMG!!!! I can’t wait until this comes out!! I have been waiting since I first saw it in 2004. I have an 2001 Expedition, and am waiting on this thing to come out. I want one bad, hurry up and release!!! IT IS AWESOME.
They have to make it economical and useable. Large enough space in back for MTbike and easy to clean. Short enough to load a kayak. Large capacity gas tank to roam Eastern MT, Canyonlands, or North BC. Wouldn’t hurt to think about storage for all gear we carry in pursuit of our passions. And, we sleep in the back our trucks.
would be the right thing to do, start making them . I did have one (87) it was perfect, the (87)was for work and pleasure. The new Bronco would be ideal for me if it had 4 doors but i’ll still buy it only had 2 door. Hey Ford stop sitting on your hands and them dirty start making them!!!!
I like the look of the car, and would definitely purchase this car, I would like it to have a backseat though- this might be the car to make Ford cool again!! It is 2009, Bronco where are you?
I would be proud to have one of these next to my 66 Bronc in the garage. Hell, I would sell my Bullitt to make space! How long ya gonna wait FOMOCO?
It has all the pieces to be a full blown hit. Take a cue from the revised Land Cruiser, there is a market for this vehicle.
Where is this bronco………I want one
Simply badass
Don’t “tease me”, build it, I want one now! This is awesome to have another new Ford Bronco this day in time!
ford made a beautiful SUV…… fantastic
are ya’ll going to sell these bronco’s , and when are they going to be on the market, or at dealer.i have 65-66. son drives i need a new one .
yo kero una
I love it!!!!! I’ve got a 66 bronco and it would be awsome to pull up to one of our early bronco meets pulling my old one on a trailer
Please don’t make us beg, build this thing so I can finally throw my p.o.s. escape in the trash. Also a real 6 speed, you know the kind that comes with a clutch would be a lot better than those stupid paddle shifters that every jack off that doesn’t know how to drive anyway seems to love.
OK folks, lets get real………..the only think back is the name and a slight resemblence of the older ones. As a matter of fact…….I would be willing to bet that not 1 single part is enterchangeable. What we have here is another city rig, dressed up to resemble the old bronco. Nothing is back…..this rig is cute……but a real bronco? Not hardly. Where the heck are the bumpers? First time someone truely put this rig to the test will prove expensive in the body shop.
Start making it already
It needs more horsepower. But I would still buy it as soon as it comes out. So start making it already
anyone know when they are going to launch this bronco? I have done numerous searches and have come to the assumption never….
love broncos.. but come on? this SUV doesnt loook as rugged and powerful as the old ones… i still want to see them on the road though, cause broncos are where its at
Count me down for one! I have been waiting since 2004 and I would rather buy this than the FJ. Don’t get me wrong the FJ is a sweet Rig but its no diesel and I don’t think Toyota is going to have a diesel 4runner or land crusier in canada or the states for awhile. Ford needs to release this ASAP!!! I have owed enough broncos and this one could be the best yet!
Whats the deal, has anyone heard anything else about production? I’ve milked my “89 broncoII as long as possible. It’s time for a new one.
would love to have one thy look great
its looks great i mean i have a 90 bronco but this things sweet i want one but it needs a back seat and i saw it has computer controlled 4×4 is it 4×4 all the time ? and can you turn it off the cluch controlled thing and hows the drive train does it still have a solid rear axle or is it 4 wheel indep?
I owned a 1990 and currently own a 1994 Bronco. This is a good idea, but a few things could change. I agree that it looks more like a city rig, and in my opinion resembles the Hummer, and the whole H series. If Ford were to make the bumpers seperate from the vehicle, and make the wheels a bit bigger, and add a bench seat in the back, for those of us who use it as a family vehicle, as well as an off road rig. Also, all the Bronco lineage have been one color with the removeable canopy a different color, usually a tan color. Bring that back.
Ford, START PRODUCTION ON THIS CONCEPT. ITS AN AWESOME IDEA!!!! (After you read the input from your loyal Bronco Drivers)
Ive got a 68 in the garage that still pulls 6 seconds in 180 ft of mud at the local mud drags with a stock 289 other than headers. My fathers rig is a 77 all fiberglass bronco with 351. The concept looks great and I’m sure I will have to race pops to the dealership to get first dibs on the first one in the door.
Put a raptor suspension under it before they ship mine.
They better have this on the market by 2012, when i turn 16. I NEED one of these for my first car. Plese Ford PUT THESE ON THE MARKET.
its not an option you have to make this because
everyone wants one
Can I test drive one?
It just needs some dayna add ons!
I like this new bronco but I would love it if ford made it convertible like the jeeps. This is a market that ford should compete in.
I’ll buy two of them. one as a DD and one to build for racing the Baja!
It seems alright, but it needs way more power, the Hummer H4 will have around 300hp and the wrangler has about 200hp right? It seems pretty cool but if they don’t offer a version like the svt raptor it’s going to be a chick beach vehicle at best.
I love the thought of bring back the bronco then i saw this i dont know what it is its not a bronco where is the power the family ORV it has no back seat i mean really all they did was get board and grab land rovers shit out of there box at work and shortened it. i am a bronco driver and have been since 1990 when i bought my first brand new (still have it) ive bought many since. this “thing” however will not be in my shop its for a tight ass lawer who will never leave the hard serface.
FORD I LOVE YOU ALL I OWN BUT GO BACK AND TRY AGAIN GET THE REAL SUV BACK IN THE HANDS OF BLUE COLLER AMERICA
I think they should try to stay closer to the old look. Right now it looks like a cross from hummer and that honda suv, and the clasic II. i will not switch to it
I would like to see the Bronco come back. I wish they would make it more like the 78 or 79. with the soild front axle, or like in the full size f-250 and F-350s, make it full size! With a power stoke. thats what we want.
Bring back the basic look, and fuel economy. To me that is fords biggest problem, fuel economy. The diesel is a great idea.
My first vehicle was a ’69 bronco when I was 17 yrs old, my second was a ’71 that I went through college with. I had that one for years and it was the best. Some of my best memories were of getting chased by campus police through the corn field with my bronco, or with the top off at the beach.
I would love to get a new bronco that carries some of the features of the old style (up to ’77), and love the idea of a turbo diesel. Count me in!
I can’t wait until this comes out!! I have been waiting since I first saw it in 2004. we have a 2010 Flex we love it! and i had a F250 4×4 diesel.The Best! now i have a 2007 F150 its good but is time to get a Good American diesel on the road. if you , make it it will sale! If people drive the new Hummer at 8 MPG ok 10MPG LOL.The Bronco will be a good one. Am waiting on this thing to come out. hurry up and release it!!! IT IS AWESOME.
Looks neat and definately want to see one but, I will still stick with my 74……… It may not have all the new bells and whistles but I think it still looks better…..
when is the ford bronco coming out
big ford fan can you please tell me when the new ford bronco is coming out
ok this bronco is really cool, but i dont know how well it would do off road. I mean its all plastic, i would have this thing torn apart in a matter of minutes lol and i think that the nos is a little over the top. I really like the way they putt the classic look into it, i think it would be really cool to make where the top comes off like the old ones. To me make it more rugged (with some metal) and it would be a well built truck
not bad lookin at all..but just dioesnt have the bronco look like they say..
if it was a bronco..u could take it out and not have to worry about if u break somethin how expensive its gonna be to replace it…
with the old ones…u didnt worry
thats my idea of a damn bronco
is the ford bronco concept EVER coming out?? i NEED TO KNOW. please, someone, let me know at supetng1985@hotmail.com
I think it’s a waste. There’s wayy too much plastic on there to even bother with taking it off road. I mean truly off road… The diesel engine is a good idea, but make the bronco a little less boxy and have alot less plastic and stronger metal, and I might think about it. I love Fords, but if i bought one of these, it would never be used off-road. Maybe through an empty, flat, dry field, but not mud, rocks, or anything like that. It wouldnt stand up to my ’82 Bronco in a hundred years.
Emailed Ford last month and got a generic reply – if you guys want this built (like I do) keep emailing… Maybe someday they will listen to the pent up demand
In a Heartbeat i’d switch brands,but i’ve been oogling the pics.for years also! Bring it already.
I really hope they do this – but with some performance (road/off road). Not just a cheap car with a SUV shell.
There is clearly a market for Jeep, cross overs, and small SUVs. Why not one with some class & style? (90% look boringly alike)
It would be fantastic if designed so we could take our old classic Broncos and replace the old worn parts and modernize (transfer the body to keep the look and get the best of both worlds).*
* Collectors/traditionalist may hate the idea – but would be a good way to get a lot of old cars back on the road (= Ford Brand image)… that otherwise wouldn’t make it back (time, cost, can’t do themselves, don’t have someone to restore, want the modern parts/reliability/re-place-ability).
2 cents & keeping fingers crossed.
if its going to say bronco on it it cant be unibody construction , cant be front wheel drive , must have a v-8 option and must have a dual range tranfer case.
Please put this vehicle into production. It looks incredible. Manual transmission too please. I would buy one today. I keep coming back to this website to see if there’s an update. There IS a market for a capable off-road shorter SUV on a truck frame. So many SUVs today are marshmallows.
This thing is a cross between a Jeep and a Hummer and its super ugly.
Dudes relax this vehicle will be in market by 2012, considering the average cycle from concept to production takes three years.
the only other way to bring ford out of its shell is to motivate toyota (their no1 nemesis) to upgrade their fj cruiser (removing the big blind spot would be a great start)
OK, J Mays, Ford Motor Company group vice president of design, Crap or get off the pot! Pull the trigger and start production or put it out to pasture. We have seen this since 2004. It looks like a good idea, the fan fare is evident, WTF! I’ll be just as happy in my ’74 Bronco. “If you build it, it won’t stay in the show rooms”.
I will definitly be purchasing this when it comes out. Would be much easier to produce that some of your vehicles now. especially if you leave out the nitrous, but the deisel is a great idea and pople would love it. You should hurry before toyota beats you to the punch of this compact 4×4
i recently bought an 84 bronco and i love it to death i find myself wanting to sleep in it … i want to save up and buy the 2012 bronco . i havent asked my wife yet i really hope she lets me get it !!! pray for me !!!
This sounds dumb it looks to much like a jeep the originals look way better, and it doesnt even look tough
One word
STUPID
Hate it
Looks like a jeep, dont like it, older ones are cooler by far it doesn’t look off road worthy either
I think it is the best bronco yet
I think that it is great that ford is bring back the bronco and the body looks great i mean come on right now it is in to bring back the old body styles and ford has been doing it better than any one.(mustang) i love it and i would buy on for sure.
i hope ford makes this available. i want one
Apparently some people don’t remember what the old Broncos looked like. One said too boxy I’ll stick with the original for style and power. For your information the old ones were more boxy than this one and as far as power, the new engines blow the old ones out of the water for power because they are more efficient. Loved the old Broncos, but this adds a new modern twist. If you hate this then you probably didn’t like the old 60′s and early 70′s Broncos.
I love broncos. I think it would be a great idia if u could come out with one.
STUPID FUCKING IDIOTS!!!!!!!!!!!!!!!!!!!!!!!!!BETTER STICK WITH THE CLASSICS INSTEAD OF THIS STUPID BOX WITH WIRES AND A FUKING BATTERY!!!!!!!!!!!!!!!!!!!!!!!LOOKS MORE LIKE YOUR OVERGROWN FAT ASS MOM!!!!!!!!!!!!!!!!!!!!!!!!BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTCCCCCCCCCCCCCCCCCCCCCCCCCHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
How about some windows to look out of? Why do all vehicles have to be cartoon versions now? Other than that, it looks promising
I had a jeep years ago. I like this and would definetly buy one if you make it. I have been looking into this for years now. I f your not going to make it wish you would just let us know.
i want would trade in my fj, rear seat anyone?
OMG….I Love this…iam def getting one!
im not going to lie its not a very good looking truck but i would deffinatly get it, as long as i can lift it.
Too bad it is a sheep in wolves clothing. It is a city SUV with no ground clearance. Turbo-diesel power won’t get it over things unless it has adequate ground clearance.
I think I wet my pants. My first vehicle was a Bronco. I always wanted them to go back to making it an off roader. will you take my order? Lime green please.
This thing looks like a mutt. It’s cool and all but, my husband and I share an 88 Ford Bronco Custom and the body style is big, and looks like it could do something. Plus it’s got a 302 in it. Sure deisel is good and all but 180 horsepower?? Come on! It’s like a toddlers tonka toy. Put some muscle and towing capacity behind it.
love the idea of a new bronco.
I have an 86 and I plan to get me a 70
I don’t know what are they waiting for…
Land rover just started this year selling the defender in mexico and latin america. Are you going to let them have all that market for themselves???
WE WANT THE BRONCO BACK!
I think its amazing, I like everything about it except for that its only a 2 seater and that its a diesel. I’d have to modify it to my liking XD a 5.0 would be nice to have instead. I intend on buying 1 when i can afford it
I would buy this IF
it had a V6.. “Its power comes from a 2.0-liter, 16-valve intercooled turbo-diesel engine tucked under the hood.”
the ‘slow people will be able to chase me down the street’
no thanks on the V2..
how’s about just update the “look from’
’1989′ .. that would bring this ‘loyal toyota gal’ over to the ford side
I really do have butterflies in my stomach about this Bronco. Love at first sight! Brings me back to my ’89 beast I dubbed ‘Hogarth’
That looks like something out of my kids toybox….We want a truck that we can take the top off… and put aggressive BF goodrich tires on. Bring us a Bronco with the thought you put into the raptor SVT….and remember who gave you the idea! Seriously, mix the Raptor and the old Bronco. That would be an awsome truck.
Back looks awsome but I would change the front up alittle looks like theres to much wow factor in the grill Like said looks like a land rover in the front. but awsome rig none the less. Ford has needed a truck to compete with the fjs and rubicans this could do it for sure
Any news on if or when this concept will become a reality? Very interested in buying one. I have a 2004 F-250 Powerstroke here in Colorado. For those who might question the diesel engine in this package, I urge you to look at the recent diesel technology. This thing would have amazing torque and speed when combined with a six speed transmission. I can keep pace with any non-turbo (normally aspirated) charged vehicle at elevation with a >7000 lb. stock F-250 with International’s old Powerstroke technology. While the Bronco wouldn’t be built for speed it would certainly be fuel efficient and not lose power 6,7,8,9,10+ thousand feet above sea level when crossing mountain passes out west. Jeeps are nice and The Toyota FJ is neat but would love a retro Bronco (love 1st generation Broncos)!
i still love this concept,please start the sell!!!!!!!!!!!!!
Aug 23rd, 2010 at 1:49 pm
[...] does have a diesel engine pumping out approximately 30 miles per gallon. Finally, come out with the Ford Bronco concept. That thing is a beast and I want one. [...]
Oct 19th, 2011 at 9:28 am
[...] been wild rumors over the past several years (since 2004′s NAIAS) that a Bronco Concept would not only draw much attention from truck buyers, but that it has the potential to combine two [...]