Friday The 13th, Ford Europe’s Lucky Number
Ford’s lucky number this Friday the 13th is, well 13. In Europe, Ford’s profits jumped up 13% last month. One of the biggest helps in the Ford-Jump came from a Cash for Clunkers type program thought out France, the UK and Germany. “This is the strongest October we’ve had in Europe for 12 years,” Ford Europe’s sales chief, Ingvar Sviggum, said during a conference call Wednesday, adding that Ford is now the second-best-selling auto brand in Europe.
But those same Ford employees & enthusiasts who praise this past year’s sales are worried about 2010. With car incentives (like those similar to C4C) dying down it may be a dismal year in 2010 for FoMoCo Europe. Now is the time they should learn to live in the Moment!
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