Ford Marketing Head Gives GM the F-U
Ford’s Jim Farley, the man we call “haircut,” has laid out his attitude towards the competition in a new book. “Once Upon A Car,” a soon-to-be-published story of the auto industry disasters which occurred only a few years ago, tells the tale of cut-throat automotive execs from the viewpoint of New York Times reporter Bill Vlasic.
In the book, Ford marketing head Jim Farley claims his motivation is to “f**k GM.”
“What Jim Farley really wanted to do was kick the daylights out of General Motors. “I’m going to beat Chevrolet on the head with bat,” he said with a slightly wicked smile. “And I’m going to enjoy it.” There was a saying going around Ford: GM was like the kid who was born on third base and yells out, “Hey Ma, I hit a triple!” Farley and his fellow Ford executives and workers were ready to rumble.”
“We’re going to beat on them, and it’s going to be fun,” said Farley. “F—- GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
Farley hasn’t replied to the book quote. Ford says it cannot comment on a book that has yet to be published. GM is “shocked.” We are happy SOMEONE in the auto industry is being honest.
Source: Jalopnik
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